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INTERIOR

The Magazine Maestra: Sarah Tomczak

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The Magazine Maestra: Sarah Tomczak

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Sarah Tomczak has been shaping the way women think for over twenty years. A stellar career in the magazine industry has given her a sixth sense for what the modern woman wants. Tomczak cut her teeth in New York at celeb-bible, US Weekly, and since then she’s worked at a slew of publishing heavyweights, including the UK’s Daily Mail and GLAMOUR, as well as penning etiquette guides in her spare time (true story: her first book was titled ‘L is for Lady’). Now she’s at the helm of Red, the UK’s second-largest glossy magazine after Vogue. Eternally stylish (picture Jackie-O’s elegance with Marilyn’s curves), Tomczak’s real-woman appeal is one of the many reasons her tribe flocks to her Instagram feed. Her recent move to the dreamy British seaside, with her photographer husband and two gorgeous daughters, has only added to the lifestyle porn!

Onto the Q&A…

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The most organized part of my home is...

 

None of the bits that I have anything to do with! My husband is a stickler for order and cohesion and I am the opposite. He folds his clothes using a folding board and I cram mine in and shut the door before they fall out again.

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And the least organized is...

 

My baking cupboard. It’s extremely haphazard with glass jars balancing precariously on top of each other and a fine dusting of icing sugar in most corners.

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My secret organizing hack...

 

I’m big on baskets – for kids toys, Lego, hats and gloves, hair accessories, and arts and crafts. It means they always look nice on the outside despite being a jumble on the inside.

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My most treasured possession is...

 

a necklace my husband gave me for my 40th birthday. He sourced vintage charms with his initial and those of my two daughters. The ‘S’ for Sylvie was from a Victorian tie pin, and the ‘C’ for my daughter Coco was originally a crescent moon from a necklace. They’re beautiful but I also love how much time and thought went into it.

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My proudest career moment so far...

 

moving to New York to pursue a career in journalism, aged 24 and becoming the editor of Red almost two decades later.

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A surprising thing people don't know about me is...

 

I can still do the splits – a party trick I still roll out all the time!

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Last text I sent was to...

 

a neighbourhood mum to organize a play date. Editing a magazine whilst working from home and keeping the kids entertained at the same time is a constant challenge.

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I'm currently reading...

 

An American Marriage by Tayari Jones

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My current WFH situation is...

 

both a blessing and a challenge. We moved to the seaside last Christmas, so working from home every day means I don’t have to commute into the city, I’ve enjoyed settling into a new place and building a community here, I’ve spent more time with my kids and husband and I’ve carved out time for myself that I never had before. But it’s challenging to lead a team and be creative and navigate an uncertain climate while alone in your kitchen, oh wait, not alone because I am homeschooling a five and an eight year-old too!

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My go-to dish...

 

changes a lot. I’ll tend to cook the same thing quite a few times and then move on. At the moment I love Diana Henry’s roasted tomatoes with fennel, pistachio nuts, yogurt, feta and herbs and Ottolenghi’s baked rice with garlic and cinnamon.

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First thing I do when I wake up is...

 

scrape my tongue with Jasmine Hemsley’s Tongue Tingler – it’s addictive!

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Last thing I before I go to sleep is...

 

two sun salutations. I read that this sequence of yoga poses stretches every muscle in your body, so I like to think I’m stretching the day away before I get into bed.

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I unplug by...

 

swimming in the sea. It’s a recent hobby that I have found myself craving, the more I do it. The combination of the cold water, being immersed so utterly in nature and the resulting endorphins is intoxicating.

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The mantra is live by is...

 

‘You give a little love and it all comes back to you.’ Which is a line from a song in Bugsy Malone, but my girls and I sing it a lot! Also, when I am feeling hesitant about big decisions, I always think of the last line from the Mary Oliver poem, The Summer Day, ‘Tell me, what is it you plan to do with your one wild and precious life?’ It reminds me to be brave.

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My haven at home is...

 

a very sunny spot at the end of my kitchen, you can often find me basking happily here.

 

SARAH’S WORLD

Follow Sarah on Instagram here.

 

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The Design Darling: Virginia Tupker

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THE design darling: Virginia Tupker

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Interior designer Virginia Tupker has long been on our radar (and not just because she’s a fellow Brit!) Earlier this year Architectural Digest dubbed her the ‘rising star of the interiors world’ and promptly added her to the coveted AD100 list. It’s not hard to see why. After honing her design aesthetic as home editor at Vogue, Tupker pivoted into interior design when shoe designer, Tabitha Simmons, hired her to decorate her new house. Since then Tupker has transformed the homes of a slew of tastemakers. There was the Southampton barn for Moda Operandi’s cofounder Lauren Santo Domingo. Then there was fashion writer Derek Blasberg’s Upper East Side abode (complete with a secret passage and a Gossip Room!). Virginia grew up in Chelsea, London and now lives in Connecticut with her husband and two gorgeous children.

Onto the Q&A…

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Your interiors style in a sentence...

 

This is so hard. I literally reinvent the wheel for each and every project. My style is very diverse but I think the common end goal is the creation of something uniquely tailored to each client.

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Your secret organizing hack...

 

Bins, bins and more bins!

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Your most treasured possession is...

 

An Indian gold bracelet from my Father.

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On your wishlist...

 

Carolina Irving & Daughters etched glasses.

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Your proudest career moment so far...

 

Being included in the 2020 AD 100 list, and also the Elle Decor A-List.

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A surprising thing people don't know about you...

 

I am extremely superstitious! Yes, I’m the person who will never walk under a ladder even if it means having to navigate around a busy street.

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Last text you sent was to...

 

My sister. She lives in Glastonbury, England and we try and talk once a week!

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Most used app on your phone...

 

Instagram. I’m obsessed with @amandacbrooks, @moro_dabron  and @sampson.nathan 

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You're currently reading...

 

Lady in Waiting: My Extraordinary Life in the Shadow of the Crown by Anne Glenconner. It’s a memoir by former lady-in-waiting to Princess Margaret.

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Best part about owning your own business is...

 

I get to do something I love.

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Your signature dish...

 

Cherry Clafouti...my Mother’s recipe. So delicious!

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Last thing you do before you go to sleep...

 

Kiss my sleeping kiddies and tuck them in tight.

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How do you unplug...

 

In my home sauna!

 

VIRGINIA’S WORLD

Follow Virginia Tupker on Instagram and find out more about her work here.

 

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Refresh Your Home

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Refresh your home

Sick of staring at the same four walls? Follow our easy upgrades and show your home some love (no power tool required!)

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Image: Eye Swoon

 

Something about lockdown has us nesting. On steroids. First it was the spice cupboard, then it was the bookshelves. By now, we know every square inch of our home and are itching to rejig and refresh. The good news? It’s totally normal. Quarantine is forcing us to consider our surroundings in ways we haven’t before. What if we told you there were a few simple steps you could take to rekindle the magic? Teeny-tiny steps that build incrementally and make your home feel new again. Read on for our fast five.

 
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Fire up flower power

There’s a reason why every house tour you’ve ever clicked on features fresh flowers in every photograph! Flowers brighten any space. We are huge fans of single-flower bouquets (preferably all-white) but go with your gut. Subscriptions are the ultimate indulgence but homegrown flowers lift the soul and won’t break the bank. Neither will a simple houseplant. Also - shhhhh - it’s ok to fake it. Faux flowers last forever and are perfect for people who have a tendency to kill their plants (um, us).


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Restyle your bedding

It’s where you start and end your day so your bed should make you feel like a million bucks. Plus getting a good night’s sleep in today’s environment is more important than ever. We heart Parachute’s linen sheets for an extra-luxurious feel (and their Cloud cotton quilt is to die for). Keep the colorway simple - think white, stone or blush. Heaven!


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Switch up your art

This is a quick fix but an effective one. One or two new pieces (they don’t have to break the bank) go a long way to freshening up a space. We LOVE a gallery wall. If you’re nervous about committing (and we hear you), we recommend these fantastic gallery wall shelves. You can mix and match your art without ever having to hammer in a picture hook. Perfect for the easily bored/inspired…!


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Signature scent

Don’t wait for a special occasion to fill your home with fragrance. Whether you’re Team Candle or Team Diffuser, the secret is to use just the right amount of scent so the overall effect isn’t cloying. It’s no secret that we are obsessed with Vitruvi’s stone diffuser (we both have the white one). Love candles? We collaborated with cool-girl brand Taja Collection on a chic citrus-scented candle. It refreshes, soothes, and smells clean all at once. Yum!


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Transform a corner

Reworking your whole house feels overwhelming? So start small and make over a corner. Love the view from your bedroom window? Find a way to make the most of it. Add an upholstered bench or a window seat. Lusting after a reading nook? A floor lamp + a side table for your coffee mug + a luxe blanket et voila! Pick a spot that makes you feel calm and centered and build from there.


- SHOP THE STORY -

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